Barbara Lawler, FIP, CIPP/US, CIPM

Senior Foundation Strategist

The Information Accountability Foundation

Barb Lawler is an experienced business and globally recognized privacy leader who has successfully designed and implemented market-leading global privacy and technology programs. She has an extensive track record, as an active member of the data policy landscape, in shaping the thinking of U.S. and global policymakers on data policy issues through direct interaction, formal testimony, and leadership roles in key information policy organizations.

As the founder and president of Digital Stewardship Strategies, Barb guides organizations to set strategies to implement ethical approaches to privacy and digital stewardship, focusing on machine learning and artificial intelligence applications. She provides strategic advice and analysis; develops frameworks, tools and messaging that emphasize stakeholder-focused accountability.

Barb is the former CPO at Intuit, makers of TurboTax®, QuickBooks®, and Mint® where she leads the global implementation of data stewardship, privacy by design, and ethical data innovation directly benefiting consumers. Her team of privacy professionals worked with product developers and data scientists to deliver practical, innovative data governance decision-making tools. Intuit finished in the top 10 “Most Trusted Company for Privacy” since 2006. Before Intuit, Barb was the first CPO of Hewlett Packard, where she previously spent several years in data management, marketing, and privacy roles.

She is a long-time participant and Senior Strategist for the Information Accountability Foundation (IAF), is the Chair of the Ponemon Institute (PI) RIM Council Advisory Board, and a PI Distinguished Fellow, member of the Internet Ethics Advisory Board at the Markkula Center for Applied Ethics (Santa Clara University) and is a Future of Privacy Forum member. Barb is a previous member of the IAPP and CIPL Board of Directors, speaks frequently on privacy and information ethics, participates in policymaker discussions, and has testified four times before the U.S. Congress and before the FTC and IRS.

Beyond the office, Barb supports youth arts programs and recently launched a small Foundation to support young peoples’ participation. She enjoys the company of her college-age kids, good food and wine, the arts, hiking, and the beach. She serves on the Board of Directors of the Children’s Council of San Francisco.

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